Founded in 1958, Frantoio Franci is set in Montenero d’Orcia, a small hilltop town on the slopes of the Amiata Mountains, overlooking the splendid valley of the River Orcia. In that year the brothers Franco and Fernando Franci purchased the famous Villa Magra olive grove, proceeding to transform the old barn into an oil-mill. The year 1995 marks a turning point in the history of the family firm; it sees the beginning of the precious collaboration between Fernando, with his lifetime of experience, and his son Giorgio, who was to bring a new lease of energy and his modern business skills.
Their main priority was to establish aplace for their oil on the international market. however, it was clear from the outset that the direct sale of thier oil would neither fulfil this ambition nor guarantee their oil-mill the future they hoped for.
They soon realized they were in a difficult position:
“We were virtually unknown. Our size and structure did not allow us to be competitive with the big producers. Furthermore, our skills in producing great oils was not matched by our commercial ability. It was then that we decided to make quality our goal; a challenging prospect, but a challenge which we eagerly embraced as the only way forward; true, genuine quality, absolute with no compromise”.