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“Anyone who has visited our mill will surely have imprinted the tastings room, in classic Tuscan style and which was once an old barn, with a very characteristic long brick wall.
I was here, at the end of a tasting session when, accompanied in the background by the noise of the machines downstairs, I found myself with my eyes immersed in this brick wall, thinking.
This wall has always been here, but only now I realize how the interlocking bricks are a texture, a repetition of “F”.
A letter that has always been recurring for us:
– Franci Family,
– Founders Franco and Fernando Franci (my uncle and my father)
– Frantoio Franci.
In this moment of introspection, I felt I wanted to express all this in a new logo, representative of my family and our work: two “F” that embrace, fit together and form a wall, to tell how from the stability of our Family have been born what we are today.
So I am glad introduce to you the new Frantoio Franci logo ”.
Giorgio Franci, November the 14th 2020
